About Us

While the Whitefish Bay school district has a history that reaches back nearly a century, the Whitefish Bay Public Education Foundation has been in existence for over twenty years. Founded in February of 1993, the mission of the foundation is to enhance the quality of education in Whitefish Bay through the use of private resources. To that end, the foundation has hosted the Bay Ball and sent out annual appeals for donations. In recent years, Run the Bay was added to the events overseen by the foundation. These activities have provided the resources to fund the Harold Rose Scholarship, the Cindy Nelson Scholarship and the Ed Nuss Grants.

The Harold Rose Scholarship is awarded to one graduating senior each spring while the Cindy Nelson Scholarship is awarded to teachers in the district taking continuing education classes. The Ed Nuss Grants are awarded to teachers working to implement innovations in the classroom. Funds raised from the Bay Ball are divided between the four schools and the foundation. These monies are used to assist the district in focused initiatives.


 Board of Directors

 Jim Phillips – President

Jim Phillips has served on the Foundation Board since 2010 as the representative from the Whitefish Bay School Board.  Jim has been a resident of Whitefish Bay for over 30 years and his three children attended Cumberland School, WFB Middle School and WFB High School.

Carleen Sook – Treasurer

Carleen Sook has served on the Board since 2012. She is the current Treasurer for the Foundation.  She and her husband have two girls within the school system and have lived in Whitefish Bay for more than 12 years. Carleen has served the community on many committees including Richards PTO, Bay Ball, and the Middle School Christmas Bazaar.  As a result of working on the Foundation’s biggest fundraiser, Bay Ball 2010, Carleen wanted to learn more about the Foundation. She is currently working with the chairs of the Run The Bay 5K Walk/Run to make it an even bigger success.  She looks forward to working with the board to increase awareness of the Foundation and its mission within the community.

Douglas Armstrong – School Board Representative

Douglas Armstrong began serving as the school board representative in 2014. His four adult children all received their primary and secondary educations in Whitefish Bay schools. Before turning to fiction writing full time in 2000, Doug was a newspaper writer and columnist for the Milwaukee Journal for 33 years. In 2009, after serving on the district’s Facilities Study Committee, he chaired the Yes-Yes campaign that authorized the $22 million bond issue to improve and expand the district’s buildings.

Lisa Dresselhuys – WFB Civic Foundation Representative

Lisa Dresselhuys joined the board in 2014.  She and her husband, Chris, have lived in Whitefish Bay for over six years.  They have two daughters attending Cumberland Elementary.  She enjoys volunteering for both school and community based events.

Lori Kampschroer

Lori Kampschroer has served on the Board since 2011 after Co-Chairing the 2010 Bay Ball and serving on committees for past Bay Balls. She has 2 children attending school in the district.

 Community Representatives

Keith Donavan

Keith Donavan has served on the Board since 2011 as the Cumberland School parent representative. He brings his skills in Sales/Marketing and PR working in the television industry to the foundation to help it grow. His three children are currently in the Whitefish Bay school system at Cumberland and the Middle school.

Bill Durkin

Bill Durkin has served on the Board since 2000 contributing his perspective gained during a professional career as an administrator and consultant for a wide range of non-profit organizations including educational institutions. His three children each attended Cumberland School, WFB Middle School , and graduated from WFB High School.

Tammy Herpel

Crystal Luehne

Crystal Luehne joined the board in 2015.  She and her husband, Mike, have been residents of Whitefish Bay since 1999 and have a son at the high school.  Crystal has been an active volunteer in the community serving as president of Whitefish Bay’s Civic Foundation, secretary for Little League and volunteering for Bay Ball. She has a background in marketing and special events and looks forward to taking the foundation and its mission to the next level.

Rega Plaster

Rega Plaster joined the Foundation Board in 2012. She has lived in Bay for more than 20 years. Her husband is an alumni and their two daughters have attended Richards School, Whitefish Bay Middle and High Schools. Rega and Larry Plaster served as the 2010 Bay Ball co-chairs and have been active volunteers in the schools and community.

Michael Pyter

Susie Stecker

Susie Stecker has served on the board since 2011 and is a former whitefish Bay teacher.  She and her husband have four children, three currently in our schools and one graduate attending college. Susie has been an active volunteer in the classrooms, supporting school sports and activities, and chairing and volunteering on numerous committees.  She joined the board because of her commitment to innovative teaching and public education.

Jackie Thompson

Jackie Thompson has served on the Board since 1992 and is a member of the original Educational Foundation steering committee. Jackie continues to lend historical perspective to the Board. Currently, she heads the teacher mini-grant disbursement committee, as well as the WFB Spirit afghan sales. Both of her daughters attended Lydell, Richards, WFB Middle School, & graduated from WFB High School.

Teacher Representatives

 Sara Alter – Richards

Sara Alter has served on the Board since the spring of 2011 and has been a teacher at Richards since 1997. Sara is a 1980 graduate of Whitefish Bay High School. Her daughter graduated from the high school in 2007. Her father taught in the district for 29 years. She uses her extensive knowledge of the district in furthering the mission and goals of the foundation.

Julie Riedl – Cumberland

Julie Riedl has served on the Board since 2009. She enjoys contributing her experience and knowledge of teaching to help make Whitefish Bay an excellent place to learn. Julie raised three children who have graduated from Whitefish Bay High School and has two children who currently attend Richards and WFB Middle School.

Renee Wendt/Demaris Kenwood – Middle School

Demaris Kenwood has taught French at Whitefish Bay Middle School since 2008 and worked with the MS Green Team since 2010.  She lives in Whitefish Bay with her husband and has two daughters who attended WFB schools and are currently in college.  She enjoys knitting with her cats and doing yoga.

Bob Bruch – High School

Bob joined the Foundation in 2013.  Bob and his wife are both graduates of Whitefish Bay High School, and the 4th generation of Bay Bruchs is currently working its way through the WFB school system, so it only makes sense that he serves on the Foundation’s alumni outreach committee.  Bob taught social studies for about 15 years at WFBHS before moving over to the woodshop and engineering programs in 2010.